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Thwaites Free Walking App Helps Thirsty Hikers

Northern brewer Thwaites has launched a free to download Wainwright App that brings together two of the UK’s favourite pastimes – walking and visiting the pub.

Tapping into the 30,000 plus Google searches for pub walks, the new Wainwright App will bring together Thwaites’ own database of Wainwright stockists with Cask Marque’s 8,000 pubs and 6,000 walks from Walking World to deliver searchable pub walks.

Wainwright, the 4.1% ABV golden ale, is now the UK’s fastest growing cask ale in the Top 25 beer brands and the App mirrors Thwaites’ Wainwright brand imagery and the strapline ‘A Breath of Fresh Ale’. It was named after Alfred Wainwright, author of the famous Lake District walking guidebooks, who was born in the brewer’s home town.

The App uses the latest GPRS technology and comprehensive data resources and is able to locate pubs within half a mile of a recognised walk from the Walking World list of recommended walks. Walks can be selected based on walk type, length and current proximity.  The App also displays two levels of pub information as part of its functionality – basic and enhanced. Basic shows just the pub name, location and telephone number. Enhanced displays more information to the walker such as opening times, pub description, pub images and a website link. Only pubs stocking Wainwright are eligible to gain enhanced status on the App.

Lee Williams, marketing manager at Thwaites, said, “The Wainwright Pub Walking App successfully combines two British loves – walking and pubs. It’s a useful tool designed to find either a walk or a pub or both, wherever you are in the UK. By accessing masses of accurate walking data from Walking World and pubs serving quality cask ales from Cask Marque combined with our own data on pubs serving Wainwright, this is a very comprehensive list of walks and pubs. It’s also fully interactive and supportive of the pub trade so landlords and stockists of Wainwright can upload their details via the Add Your Pub section on the App.

The Wainwright Pub Walking App is available free to download via the Apple Store.

Being Drinkaware is an obvious consideration. Not so obvious is the need to be well-prepared for what might appear to be easy country walks. Bad weather, short daylight hours and treacherous ground underfoot can all offer challenges to walkers’ comfort and safety even when they’re not exploring hills and mountains. Keep your map and compass handy and to make sure your rucksack is packed with:

  1. Extra warm clothing such as a fleece jacket
  2. Spare pair of walking socks
  3. Thermal gloves or mittens
  4. Thermal hat or balaclava
  5. Hand or head torch

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This entry was posted on Tuesday, January 29th, 2013 at 10:38 am and is filed under Activity. You can follow any responses to this entry through the RSS 2.0 feed.

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